Original studies & benchmark reports
Benchmarks, AI citation studies, and field reports from our team. Free to cite, republish, and learn from.
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UK SMB Digital Marketing Benchmark
Our benchmark of UK small and mid-sized businesses covering digital marketing spend, channel mix, AI search readiness, and reported return on investment across a range of industries. Add your real sample size, dates, and headline findings before publishing.
Read full study →UK Local Map Pack Rankings Field Study
A Google Map Pack rank-tracking study examining how local rankings behave across UK towns and cities and different service categories, and what actually moves a business into the local three-pack. Add the areas, categories, and measurement window you used.
Read full study →AI Overview Citation Rates by Industry
We test representative search prompts against Google AI Overviews to measure citation frequency, source diversity, and the share of cited results coming from smaller businesses versus large brands, segmented by industry. Add your prompt count, industries, and findings.
Read full study →UK Trades SEO Benchmark
A benchmark of UK trades businesses across service areas such as plumbing, electrical, and roofing, covering technical SEO health, content depth, E-E-A-T signals, AI search readiness, and local SEO performance. Add your sample, method, and results.
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